Pelasgaea Deli interior design & Branding

Following the creation of the branding of Pelagaea S.A. and the design of their products’ packaging we collaborated with art director Sergio Kotsovoulos in order to design the first Pelasgaea Deli.
Our intention was that optically the interior design of the Deli should echo what we did with the packaging of Anthia Extra Virgin Olive Oil. To do that, we took the grid system on which the positioning of all the pattern elements is based and applied it on the walls of the Deli. As a result, all objects that serve a function follow the grid and in some cases, as with some of the shelves, the grid actually dictates their shape.