After the logo is finalized, the design of the corporate identity applications follows. In this more mature phase of the project, two different directions are presented. As a rule, the basic corporate applications (business cards, letterheads, envelopes, etc.) are the first to be designed. Depending on the clients’ needs, other more specialized applications (folders, invoices, various special-purpose cards, shop signs or signs for space marking, vehicles, packaging boxes, bags etc.) may follow. Each project is unique and has its own specifications, which are set during the design brief.